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Noodle & Equinox
- or - How I became Vegan, Created a Vegan Restaurant,
and a Vegetarian Café, and Lived to Tell About it

by Demian
© May 5, 2019, Demian
Noodle Flyer
Noodle Flyer
image: Demian   

Boston Beginnings

My parents ate broadly, including a lot of dairy, sugar, oil, meat, as well as processed, and over-cooked foods. There weren’t many models of eating for health, protecting animals, or food-based caring for the earth.

In 1967, after graduating with a BFA in painting, I’d rented a cheap, third floor apartment, that I think was on Hillside Street, and off of Parker Hill Ave. or Hillside St. In any event, it was up the hill from Huntington Ave.

This was on Boston’s Parker Hill, which was often called “Mission Hill,” because of the prominent Mission Church presence. It was part of the Roxbury district, and largely known as a slum.

Fellow artist, Stan Wilczynski, was my housemate, and more than best friend. He was raised, with many siblings, on a farm in Ludlow, Massachusetts. They never bothered to lock their home door. I was raised in the Boston suburbs of Brookline and Newtonville, and was taught that doors required to be secure. Stan convinced me that locking up was unnecessary.

Stan Wilczynski
Stan Wilczynski
New York City, New York - 1965
image: Demian   

Our Roxbury landlady once paid us a surprise visit. As she walked in, and surveyed the place, she pronounced: “Cute and Bohemian.” Perhaps, she said this due to our paintings and photos hanging on all the walls. Or maybe she considered us to be cute. More likely, her declaration was based upon seeing that no two chairs matched, and we had used a discarded, large, empty wire spool, set on end, to serve as our kitchen table. At that time, it was still legal to abscond with garbage-day furniture cast-offs.

One of the joys of living at this Roxbury location was the presence of a skinny teenager, who had an amazing singing voice. She used to vocalize from the back porch of a neighboring building. The buildings were positioned to effect an echo. Her singing was a joy to hear.

One day, she timidly knocked on the door, and asked to borrow my Miriam Makeba album (her debut album released in 1960). While shy, I thought she had guts to ask strange, white, Bohemian (possibly cute) guys for a favor. She was black, and she called herself Donna.

Another blessing occurred at our apartment, when Gretchen Priest and Michael Rayson, knocked on our door to see if the flat below us was available. The two of them were friends, and devotees of Kirpal Singh, their spiritual master.

After they’d moved in, as a neighborly gesture, I brought them some sugary cookies and cake, which they politely refused. I ran upstairs and hunted up some other food. They refused it.

I ran up, and down again, with another item from our larder, which got another sweet “No thank you.”

“Well,” I finally asked — somewhat out of breath — “what do you eat?”
“Whole grains, beans, vegetables and fruits. No refined carbohydrates.”
“Oh,” said I.

They were committed to this food / philosophy, yin-yang thing called Macrobiotics, as well as being vegan.

The term “vegan” was invented by Donald Watson, founder of the Vegan Society in England, in 1944, as a way of indicating those vegetarians who didn’t eat dairy products.

Later, I attended several lectures on Macrobiotics by Michio Kushi. Essentially, Macrobiotics is the understanding that food is a form of medicine, which heals and restores. Food has the power to nourish our bodies, the land, as well as society.

Within a week of Gretchen and Michael moving in, I awoke to find popcorn in my slippers, and a trail of popcorn leading to the wobbly back porch, from which hung a piece of yarn, with a note card clipped at the end. I hauled up the yarn, and read the invitation for Stan and me to come to a “snack” that Gretchen was preparing for us that afternoon.

Young artists never turn down free snacks.

We were treated to a royal feast of rice, beans, vegetable sautés, puri, salads, tempura, chapati, dips, cider, and cookies. Gretchen had timed all the hot foods to finish cooking at the same moment.

I’d never had as good a meal as at that “snack.” Never since have I experienced a cook as excellent as Gretchen. I asked her how she got this good, and she told me that she meditates while cooking.

Gretchen Priest
Gretchen Priest
Roxbury, Mass. - 1965
image: Demian   

Gretchen and Michael taught me about food balance, and to consider food as medicine. Besides teaching me about Macrobiotics, and veganism, they instructed my first experience of meditation.

I asked Michael how he got into our apartment, when he installed the popcorn trail invite. He said he’d climbed up the rickety, back porch.

I told him that if he ever wanted to sneak in another snack invitation, to please not endanger his life, and to enter from the hallway stairs instead of the porch; we never lock the front door.



NYC Food

It took some months before I began to change my diet. It was prompted, partly, by the lack of quality foods in New York City. The good stuff – fresher, organically grown – was located at the natural food stores, and vegan restaurants.

I’d moved to NYC on advice of my friend, Harris Barron, who was an artist and professor at Mass. College of Art. His idea was for me to get connected to professionals in the photography and movie making business. While I spent more than a year and a half in the City, a real, money-making career in photography, or movie making, didn’t manifest.

Harris Barron
Harris Barron
in his Brookline, Massachusetts studio - December 1967
image: Demian   

While in New York City, I got introduced to T’ai Chi by students of Chang Man-Ching, yoga from a travel Indian swami, theater with Carolee Schneeman, and dance with Yvonne Rainer.

Carolee Schneeman
Carolee Schneeman
Backstage at her audience participation performance piece, “Illinois Central”
at the Arc in Boston - March 15, 1969
image: Demian   

Yvonne Rainer and company
Yvonne Rainer, unkown on left, Fred Lerhman on right
During her performance at the Billy Rose Theater, NYC - March 15, 1969
image: Demian   

I free-lanced photography for dancers, theater productions, candid portraits of business people at the Mercantile Exchange. Also, I made loads of shots of my friends, and landscapes of New York City, in the lower end of the island.

For a more regular income, I was a foreman in a cold storage warehouse for a butter re-packaging operation. The high-quality butter came mixed with vanilla or cocoa, wrapped and frozen. We thawed, unwrapped, and placed 30 pounds of it into a poly bag for use by ice cream makers.

At various times, I worked for a florist and assisted with constructing enormous planters for the General Motors building lobby uptown. I was also an assistant cook at the Macrobiotically influenced restaurants called the Cauldron (vegan), and the I-Chi (vegan and shrimp). And for the Samsara (vegan), I baked rice breads.

I was also a puppeteer and voices for the traveling Nicolo Marionette Company, and discovered how difficult it was to live on the road, and how hard it was to locate good vegan meals while traveling.

Manhattan surprised me by how the ethnic, racial, and social groups were isolated from each other. I expected a “melting pot.” Every group had their own neighborhoods, and rarely crossed the invisible street barriers. The first residence I had was on lower West 16th St., and mostly Hispanic, brown, and black. People often hung out on the steps (which they called a stoop), and it felt safer with all the extra eyes on the street. We did, however, need to lock the apartment door, with a door nob lock, bolt lock with chain, and a “Police” lock; a sort of sliding crowbar. All that didn’t stop two men from attempting to break into the place.

Toward the end of 1968, I subleased a floor in a big warehouse, south of Canal on Leonard Street, from a sculptor and painter of rather large canvases, named Lewis Stein. Living on another floor was a man named Alton Pickens, who was also an artist or writer. Don’t remember him showing me any of his work. The warehouse had cold and cold, running rusty water. It was a heat-toilet-bathtub-and-kitchen-free joint.

On a lark, I brought home a bar of the butter product I packaged. Because my residence warehouse space was unheated, there was no danger of it going bad. Since I didn’t actually want to eat the product, I was happy to see a small mouse had taken residence near the butter, and had happily nibbled its way through the foil wrapper. The room was cavernous, and it was good to have such a sweet companion, who was as quiet as a mouse.

In November 68, I move to a storefront at 30 Watts Street, a couple blocks north of Canal. I built a loft to sleep in, and ran my “Closet Movie Theater.” In case you’re wondering, the name referred to the size of the space. I projected 16 and 8 mm current “underground,” experimental, and some of my own artistic movie shorts.

Besides having a really sweet super, one of the best things about the storefront was that it had actual heat (during the daytime), and a toilet. While there was a snap lock on the street level front door, even locked, the door would open if you leaned on it. So, I lived in yet another in-city abode that also was, technically, unlocked.

What eventually got to me about New York — besides the scarcity of decent affordable housing, and billions of cockroaches — was the constant city noise. Even in central park, there was no escape from traffic, sirens, CD players, and radios. Twenty-four/seven mountains of noises. Also, while living in NYC, I witnessed a garbage strike, a bus strike, a cabbie strike, and another garbage strike, the last of which provided second-story-high garbage bag mountains of smells.



The Invite

Jeannie Manzelli, jewelry maker and artist, who was a friend from Mass. Art, invited me to visit her and her boyfriend Mark Pollen. I could house sit for their Amherst, Mass. residence. She knew I was unhappy living in the big city, and Amherst was laid back; surrounded by meadows, forests, and farmlands.

Jeannie Manzelli with Wall Dragon
Jeannie Manzelli
Nam Wah Tea Parlor, south of Canal Street, NYC - 1969
image: Demian   

Mark was a grad student at the U. Mass. School of Education, and he invited me to a class. I liked the area and the class so much, that I applied as a graduate student, and began work on my masters and doctorate. During that time, I taught photography, movie making, produced and hosted public affairs radio programs, acted in plays and on radio, and ran 130 theater workshops for non-performers.

By 1970, I was vegetarian. I noticed that I no longer had a sore throat through most of the winter, and had fewer colds.

There were books and articles that talked about the damage done to the environment when meat is chosen over vegetables, such as how animals, raised for food production, are fed more than half of all the world’s crops. Also, it was clear that there were medical, and environmental, polluting dangers from factory farms.

There was more at stake than just my own health. There was a whole community, an entire country, and the world itself, that had a vested interest in nutritional fitness and well being. All of which began for me by making a personal choice, for myself, to treat my body like a temple, a holy space.

By the end of 1972, I was fully vegan, and remained so thereafter.



Amherst

Soon after moving to Amherst, I formed a vegan-based household, primarily consisting of college students. There were five major colleges in the area.

While tenants came and went, some returned repeatedly. Over seven years, in four different locations, I had a total of 24 different housemates. It made no sense to constantly be making keys. Once again I lived in a lock-free household. And that felt great.

The household became well-known, and, sometimes, strangers would drop by to ask about vegan food, or if there was a vacancy.

However, most of the time, the drop ins were friends, and they knew, even when none of us were home, that there was no door key; they were welcome to wait inside. One of the joys for me was after working, or running errands, to find friends waiting, or napping.

I liked to cook, and, when away from moms kitchen, I was always cooking. Among my food-affiliated ancestors, besides the mostly female homemakers, there were two grocers, a bread maker, and my grandfather was an independent donut shop owner. Maybe there’s a gene for food making.

There’s a very similar process between cooking and photo creation, both endeavors of which I am fond. Both require chemistry mixed, over time, with temperature control. Only real difference is that one makes something yummy, while the other makes art.

The concept of organically grown food was just beginning to spread. While there was no organic and natural food stores locally, such items could be ordered, in bulk, from Walnut Acres in Penns Creek, Pennsylvania, and rice from Deaf Smith County, Texas. I joined an organic, bulk food purchasing group, which got our foodstuffs and delivery expenses at a discount.

At one point, Eli Schuman, my friend and a media maker, drove me, in his teeny tiny car, to Walnut Acres for one of the bulk orders. The store and farm were founded in 1946 by organic pioneers Paul and Betty Keene. They went out of business in the summer of 2000. The brand was bought by various venture capitalists, and by June 17, 2003, was owned by Hain Celestial Group.

Meanwhile, back in the early 70s, there were few natural, or organically grown, food stores. And, certainly, no vegan, natural food restaurants. It occurred to me that one of the best ways to excite people about dietary concerns was to create a restaurant that featured vegan, natural foods.



The Noodle

I had no cash to start a restaurant, so I proposed a vegan lunch and supper experiment – called The Noodle – to the University of Mass. Student Council. They loved the plan, which included an all volunteer staff, with a menu costing far below any restaurant, including the campus food services.

Toward the end of 1970, the Council asked for space in the Suffolk room, in Old Student Union, from the University food services, who were wary of the vegan idea. While the services managers were reticent, they eventually did allow us to expand into a second, unused dining room. However, they never allowed us use of an unused fry machine, for tempura, or a portable dish washing machine.

Here are a few of the ads I placed in the Daily Collegian student newspaper:

Noodle Advert 1
Noodle Advert 1
image: Demian   
Noodle Advert 2
Noodle Advert 2
image: Demian   
Noodle Advert 3
Noodle Advert 3
image: Demian   

From my diary, November 6 , 1970:

Noodle Restaurant’s opening day. Real hard work. In spite of chaos, duplicated efforts, mismanagement, ill-defined jobs, and too many helping hands, there was tremendous cooperation and very high feelings. The real star was everyone; their hard, selfless work, and lots of smiles. We had many customers. I knew almost all them, and got lots of hugs as I played host, and served tea.

My diary, November 7 , 1970:

Noodle organization improved; many thanks to Callie Farr. I made a great miso with leeks soup, and pear whip dessert, and improved the salad. By the end of the day, I got too tired to stand up. Cleaned up early, and closed on time.

Initially, the Noodle was supposed to run only three weeks. We served about 150 patrons a day. It was so popular, the Council asked us to keep going.

Mass. Daily Collegian Article by Imelda Rojak
“You Bet Your Noodle”
article: Imelda Rojak, photo: Steve Schmidt   

The article above mentions our main massage instigator, Myrna Schwartz. She would suddenly appear at the dining room doorway, feet apart, fists on her hips with arms akimbo, and loudly announce: “Who wants a massage?”

Myrna enticing others to receive massage.
Myrna Schwartz
University of Massachusetts Campus Center - February 24, 1971
image: Demian   

Since the floor was covered by several layers of carpeting, with low tables and only pillows, rather than chairs, the usual response was that at least three patrons would put down their food bowls, and flop to their stomachs.

Such was the informality. There was no printed menu, we wrote up the day’s offerings on a chalk board. This was, after all, on school grounds.

Appreciation note from D.R.E.
“So Friendly and Human”
note: D.R.E.   

Appreciation note from the Gallaghers.
“How Sweet it Is”
note: Paul and Paula Gallagher   

Appreciation note from Cliffy.
“Lovin’ It”
Verified with genuine Noodle food
smeared on for proof of purchase.
note: Cliffy   

Amazingly, none of our all-volunteer staff volunteered to wash the utensils, pots and dishes. So, after working all day, I had to do it. This brought me wisdom about human nature, as well as dishpan hands.

Besides denying us the dishwashing machine and the Fry-o-lator, University Food Services ignored my requested for salaries for the volunteers. Instead, I got a stinky boatload of “red tape.”

After running the Noodle for two months, I got mighty frustrated dealing with the Food Services recalcitrance, and some of the personnel. Maybe it was time to hang up my apron and hand lotion.

After intensive consultation with the Noodle crew, we decided to end the Noodle experiment. For the last week of operations, we offered free food and suggested donations to pay the staff. The number of patrons went from 150 per day to 300.

These volunteers put in many, many hours at the Noodle.
Rob L. Johnston, Jr.
Don Lorenson
Arthur Cohen (AKA Augie, in those days)
Maureen O’Donnell
Callie Farr
Myrna Swartz
Raymond xxx?

Rob answering letters.
Rob L. Johnston, Jr. - Amherst, MA - September 1971
Besides being a Noodle volunteer, Rob was a member of my vegan household.
While living at my house, with the help of volunteers, he turned a piece of swamp,
across from Bell’s Pizza, into the Yellow Sun Garden.
In 1974, he created Johnny’s Select Seeds in Maine.
The company became worker-owned in 2006.
Approximately one-quarter of the seed they carry is certified organic.
They don’t knowingly buy, or sell, any genetically
modified (GMO), or genetically engineered, seeds.
Demian   

Noodle Farewell Notice (excerpt), Hung in the Dinning Room
Friday, December 18, 1970.
This is our last day cooking for you here at the Noodle, and even though it’s been only two months, it seems as if we’ve been doing it all our lives. Our hope was to prepare good foods, as cheaply as practical, and serve it in a relaxing place. We hoped this place would inspire people to do the same for themselves, and others.

Much more important than turning people on to Macrobiotics, we’d hoped to encourage attention to what people put into their bodies. From what customers tell us, this has been a result, and it makes us happy.

Thanks so much for eating here.

So far as starting another Noodle somewhere else, we don’t know. Different ideas have been thrown around, and it seems, at this point, that a few of us would like to start a quality natural food distribution center, in the Amherst area.

We hope to see you again soon.

May health be with you, (Note: written before “Star Wars.”)
Noodle


Lament Notefrom P.M.
Noodle Lament 1
note: P.M.   
Letter to Collegian Editor from Lou Manrique
Noodle Lament 2
Letter to Editor: Lou Manrique   


The Hare Krishna Vegetarian House Guests

I’d secured renting a house at 389 Amity St., Amherst, MA, in May 1971. On August 9, these two guys ask if they can stay at my house for part of the summer. They’re vegetarian, wear saffron colored robes, have drums and finger cymbals, and beg for a living. I figure that letting them live with us was likely good karma.

Karuna (means compassion) is in his 30s, and his friend is in his 20s. I forget the younger man’s name; let’s just call him Chris. Both are followers of A.C. Bhaktivedanta Swami Prabhupada. They endlessly repeat this famous Hindu mantra of God’s holy names, a lot.

Hare Krsna Hare Krsna
Krsna Krsna Hare Hare
Hare Rama Hare Rama
Rama Rama Hare Hare
Followers say that elevation and joy are to be derived from chanting God’s holy names.

To be a member of the Hare Krishnas, one had to follow the four regulative principles; strict abstention from intoxicants (no cannabis, coffee, or tea), no meat eating (not eating fish or eggs), no gambling, and no illicit sex. So, among other precepts, being vegetarian is built into this spiritual path.

While their spiritual endeavors where notable, the everyday details sometimes got out of hand.

For instance, one day Karuna made peppered Ghee, a clarified butter process. He had turned up the stove heat so high, that the whole house filled with billows of eye-burning smoke. I yelled over my shoulder to him, “Karuna, turn off the heat,” while running through the house opening all doors and windows. He insisted that this was the correct way to make Ghee. I suggested that “clarified” meant to melt, not to set on fire.

On another day, the guys carried honey on flat bread from the kitchen, through my bedroom, to the back room where they slept. A dribble of a honey trail became evident on the cement floor. They wiped it up, however, it was already too late. Soon, the honey trail was replaced by a line of ants, which show up, right on cue, every summer, during the next four years that I lived on Amity.

On August 27, the chanting duo departed our household. Karuna left the Amherst area. Chris found a local lady sweetheart, and exchanged his yellow robe for a T-shirt and jeans. As a parting gift, they give me a copy of the “Bhagavad Gita,” and a book about Krishna. Both books have reproductions of many detailed, colorful, holy paintings, they thought I’d appreciate, as a visual artist.

To this day, I often silently chant the “Hare Krsna” mantra before eating. And never carry honey into the bedroom.



Yellow Sun Natural Foods Coop

Not long after the last pasta was slurped, many Noodle volunteers where highly motivated to form the Yellow Sun Natural Foods Coop, a membership discount store for organic and bulk foods, in Amherst town center. The following photos were requested by “Pulp,” the Pioneer Valley alternative newspaper.

Remodeling the store.
Remodeling with XX, Arthur Cohen, Craig Meadows, XX
35 North Pleasant St., Amherst, MA - September 15, 1971
Demian   

Once the store was put in working order, I clerked at the Yellow Sun, was store manager one summer, ground flour in a coop member’s barn, and edited the Coop monthly newsletter for two years.

Pressing noses against the store’s front window.
Arthur Cohen, XX, Craig Meadows, XX
Noses to the front window - September 15, 1971
Demian   


Kundalini Yoga Vegetarians

During the early 70s, I was friends with Stephen Josephs, a musician and student at the University. On July 13, 1971, Steve had helped me transport the slide-tape version of my puppet show, “UBU,” for a performance. While slightly detached, he seemed more relaxed and alert, than usual.

Later that night, I went into the local coffeehouse, and found Steve there performing a set with his guitar. Didn’t expect to see him so soon. After he finished, I went to him and said, “You’re different.” He smiled and said he was glad it showed. He’d been at a Kundalini retreat, in Colorado, with Yogi Bhajan. Nothing but chanting, postures, and meditation, from 5 am to 10 pm, daily.

Gurushabd Singh and his trusty guitar
Gurushabd Singh (Stephen Josephs), singing his composition
“They Call Him Captain Karma (He’s the Lord’s own right hand man).”
Guru Ram Das Ashram, Taylor Hill Road, Montague, Mass. - September 6, 1972
image: Demian   

Bhajan founded 3HO (Healthy Happy Holy Organization), which teaches yoga and meditation, grounded in a philosophy of compassion and kindness. The yogi had gifted him some ego-shattering experiences. It seemed to me that Steve had found a wonderful lover, and that lover was himself.

Subsequently, Steve changed his name to Gurushabd Singh, and formed the Guru Ram Das Ashram, in 1972, located in Montague, Mass. Affiliated with the 3HO and the Sikh Dharma Brotherhood, the ashram provided instruction in Kundalini Yoga and Tantric meditation. Two former tenants at my household joined the ashram, and I knew several other acquaintances who lived there as well.

Gurushabd Kaur and Gurushabd Singh
Gurushabd Kaur (formerly Alice) and husband Gurushabd Singh (Stephen Josephs)
Guru Ram Das Ashram, Taylor Hill Road, Montague, Mass. - September 6, 1972
Currently, Stephen Josephs is an executive coach, with decades of
training and research, working as a senior associate at ChangeWise.
image: Demian   

At the ashram, they practiced meditation, postures, and had a vegetarian diet. I asked about the amount of dairy in the diet, which I thought excessive. It was explained to me that this was to counter the drying effect of the potent “Breath of Fire,” Kundalini asanas they frequently practiced.

Over the course of a couple of years, I witnessed several who practiced at the ashram, gain much focus and improved health.



The Equinox

The Noodle Restaurant had proved such a success, that, sometime before June 1973, I began a search for partners to open a vegan restaurant. Mitch and Margie Anthony answering the advertisements I placed in the Amherst Record. They, too, wanted to create a natural foods restaurant.

Equinox Crew
Demian, Judy Roberts, Mitch Anthony, Margie Anthony
Perfecting condiment placement - August 6, 1973
image: mystery photographer   

Because my partners wanted to include dairy on the menu, this meant a compromise, however, they were such fine people, we began planning right away. A short while later, Judy Roberts, who I knew through mutual friends, joined our efforts.

We were able to rent the same store — at 35 North Pleasant St., Amherst — that was previously the “Um Tut Sut” bookstore, and before that was the Yellow Sun Natural Food Coop. A place that previously offered healthy edibles, and fed the mind with poetry and such, was now us, providing healthy lunches and suppers. A tradition of good vibes at one handy location.

I was encouraged because of all the support, advice, and physical help we received, in order to make the Café come to life. While we were shelf-building, painting, and so on, friends would frequently drop in to chat or lend a hand.

Chronology of Our Start-up. Mostly from my diary.
June 19, 1973:
I come up with the name “Equinox Café” for our eatery. While nameless through all our formative discussions, we were required a name for all the legal papers, as well as for something to hang over the front door.

June 20:
Mitch, Margie, and me consult with Amherst business man Paul Laflame, owner of the Regency Hair Stylist shop. He has lots of good suggestions for us. He likes the information we present.

Equinox Mission Statement, lettered by Margie Anthony
Equinox Mission Statement
by Demian, Judy Roberts, Margie Anthony, Mitch Anthony   

Equinox Floor Plan
Equinox Floor Plan
image: Demian
Following the business meeting with Paul, the three of us spend five hours tearing out the old shelves and counter.

July 3:
Me, Mitch and Margie drive to Boston, in Mitch’s VW, shopping for kitchenware and machines. We have good luck getting bargains. Mitch constantly complains about all the cars, bad drivers, and Boston in general.

Around this time, we gained another partner, Judy Roberts.

July 6:
Electrical crew in, and finished their work.

Mitch and Judy tar the roof, in hopes it will keep the rain out.

July 8:
Mitch drives his Volks bus, with me, to Springfield, and we hunt for kitchen supplies. We talk a lot about restaurant plans.

July 9:
The plumbers don’t show up. Phone installed at end of day.

July 10:
The plumbers don’t show, again. The large, freezer chest is delivered.

Long, hot day. We paint the back storage room. My friend and housemate, Adam Sacks, brings his mom, Millie Sacks, to see what we’re creating. She gives us a $500 loan.

Mitch and Margie have a large disagreement about wanting to include coffee in the menu. Margie gets angry and leaves. She later returns, and feelings are smoother.

July 11:
The plumbers finally come, and work only half the day. Plumbing remains unfinished.

Adam Sacks
Adam Sacks
While living at Demian’s vegan household, on Amity - 1973
Trained as a Naturopath, Adam currently is executive director of Biodiversity for a Livable Climate
image: Demian   

My friend, Bruce MacDonald, works helping us all day long.

July 12:
Bruce MacDonald works with us for the morning.

The coffee disagreement continues. I don’t want coffee on the menu, and when we vote, Judy is convinced to keep it off.

However, before that is resolved, Adam Sacks drops in, and is hopping mad, incredulous that we are considering serving coffee. On his angry way out, he slams the front door, breaking the door glass. We replace it with a sheet of acrylic plastic.

July 15:
Once again, Bruce MacDonald, helps us at the Café.

Bruce MacDonald
Bruce MacDonald
Bruce lived at Demian’s vegan Amherst household.
Shot at Shelburne Falls, Massachusetts - July 4, 1975
image: Demian   

July 17:
Bruce MacDonald and Adam Sacks assist us.

July 18:
Yet more help from Bruce MacDonald.

July 19:
My friend, Dave Sanford, visits at my home. I used to teach him T'ai Chi. After I tell him about our Equinox plans, without my asking, Dave hands me a $500 check for the Café.

July 27:
The freezer chest thermometer wasn’t set low enough. Gallons of honey ice cream are liquefied. So as to not be a total loss, I entertain the idea of having a very soft ice cream “fire sale.”

August 6:
I take photos of the Equinox, Judy, Mitch and Margie. I think Adam Sacks takes the shots with me in them. (He doesn’t remember taking them.)

Due to the pink head wrap I often wore, Judy calls me “Pinkie,” a lot.

August 7:
Opening day at the Equinox Natural Foods Café. Very busy, fast and furious.


Equinox Crew
Demian, Mitch Anthony, Margie Anthony, Judy Roberts
Perhaps why we never had to wash the floor - August 6, 1973
image: mystery photographer   

Equinox Front Door
The Equinox Café
35 North Pleasant St., Amherst, Massachusetts - August 6, 1973
Alley to right leads to Paul’s Old Time Furnature, and The Yellow Sun Natural Food Coop.
image: Demian   

Mitch and Margie
Mitch Anthony, Margie Anthony
Apple Juice and Meyer Baba.
Upper right Thank You sign is reproduced below - August 6, 1973
image: Demian   

For Selfless Help Toward Getting Us On Our Feet – Our Deepest Gratitude To
David Sanford
Adam Sacks (member of my vegan household)
Mary Lee
Millie Sacks
Sue LaFrance
Dave Lyon
Teri and Joe Havens
Micheal and Kit
Penny Worman
Paul Laflame
Donna and Bill Robinson
Steve Sayre
Chuck, Arthur (Augie), Paul and Cynthia of
   Beardsley’s Restaurant
Elaine Barkin
Sharon Bunn and her mom
Bruce MacDonald (later member of my vegan household)
Carlo Valone
Dick Seigusmund
Jan and Ken Hoppman
Dave Stedman of the Rustic Roost
Pete xxx?
Amy and Larry Pruner
Lennie the Carpenter
Arizona Ernie
.
With a tip of the hat to:
   Cronopious
   Logos
   Ernie’s Barber Shop and Thelma and Betty
.
Special thanks to Yellow Sun Coop Superstars:
   Tom Timmons, Scott Hunter, Judy xxx?,
   and Tom Derderian
   (Tom D. was a member of my household for 5 days. He
   became a long-distance champion runner, coach, and author.)

Margie the Bookkeeper
Margie Anthony
Margie did all our bookkeeping - August 6, 1973
image: Demian   

Poor Richard’s Article by Joyce Kosofsky
“The Natural Place to Go”
article: Joyce Kosofsky, photos: mystery photographer   

My head wrap, mentioned in the above newspaper article, was not actually a diaper. But it was pink.

Judy, Judy, Judy
Judy Roberts
August 6, 1973
image: Demian   

We divided the work day with Judy and me for the lunch crowd, and Margie and Mitch for the suppers; with a half-an-hour schedule overlap.

At one point, Judy wanted to offer breakfasts, and did that on her own. Ultimately, I think there weren’t enough customers for that early in the day.

When I complained about washing dishes, Mitch said he’d do it all, as he used the time to contemplate stuff.

So many choices, so little time.
Judy Roberts, Mitch Anthony
This is why they call it “waiting” on tables. - August 6, 1973
Mitch is currently owner of Clarity First, branding services, free weekly newsletters.
image: Demian   

One of the many sweet experiences at the Equinox included the occasional times we had late night live music events. This was usually provided by an acoustic guitar player/singer/songwriter/wandering minstrel/college student. The Café would be packed (not too hard to do), and the camaraderie was palpable.

Pressed crew under glass.
Margie Anthony, Mitch Anthony, Demian, Judy Roberts
With noses to the glass grindstone. - August 6, 1973
Not déjà vu. I’d set up a similar shot (scroll up), nearly two years ago at the Yellow Sun Coop.
image: mystery photographer   

I continued working at the Café for about a year. The hours and the routines got to me. Once again, it was time for me to hang up the apron, as well as the pink, head schmata.

By this time, all restaurant debts had been paid, and Judy, Margie and Mitch continued the operation. They hired a dishwasher, and eventually other staff.

After some time, the hired workers bought the Café, and ran it as a collective. One of the workers was Celia Ross, who was another housemate of mine.

Celia Ross with a blue hat.
Celia Ross
At Demian’s vegan household, 127 Sunderland Rd., Amherst, MA - 1975
image: Demian   

Eventually, the collective sold the Café to a commercial company, which kept the Equinox name, got a much bigger, classier location up the street, and threw out the vegan/vegetarian menu. They hired Celia to cook.



Postscript

By now it’s probably clear that this article is more than just a list of reasons why I became vegan. It’s an autobiography, a photo album of my friends and intimates, it indicates my interests, as well as the accidents that help make up a life that, in some ways, has tried to remove the locks, and leave the doors open.



Plant-Based Resources
Article

     “Why I’m Vegan” by Demian

Books

     “Diet for a Small Planet” (2011)
     by Frances Moore Lappé
     The first major book, in 1971, noting the environmental impact of meat production as wasteful,
     and a contributor to global food scarcity.
     Clarifies that world hunger is not caused by a lack of food, but by politics.

     “Diet for a Hot Planet: Climate Crisis at the End of Your Fork and What You Can Do About It” (2010)
     by Anna Blythe Lappé
     Reveals the disturbing connection between food production, and climate change.
     A call to action; a hopeful message.

     “The China Study.” (2016)
     by Thomas Campbell
     Very good source for a scientific understanding of the importance of a plant-based diet.

Movies

     "Forks Over Knives" - BluRay
     "Forks Over Knives" - DVD
     by T. Colin Campbell
     Science, as well as political and environmental concerns, are packed into this documentary movie.

     "Nutrition Facts"
     by Michael Gregor, M.D.
     Loads of medical data regarding plant-based foods, in these Web articles and videos.

     “Food, Inc.”
     by Robert Kenner
     Exposes how our nation’s food supply is controlled by a handful of corporations that often put profit ahead
     of consumer health, livelihood of the American farmer, safety of workers, and our own environment.


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